Inspired by the sheer joy of elegant jewelry, timeless classics, and the global citizens who wear them, our signature collection is a celebration of artistic expression and breathtaking design. Masterfully handcrafted with our signature passionate touch, each piece is a journey to the heart.

Our most coveted collections, now in lab-grown diamonds. Paradygm NXT brings a modern attitude to our iconic styles with every-day-wear occasions and forward thinking on value and more. All presented with our signature passionate touch.

Paradigm NXT opens the door to all the beauty, craftsmanship, and quality of our iconic collections with more affordable prices and a forward-thinking point of view. Celebrating what’s NXT in your customers’ hearts and minds; delivered with our high-tech passionate touch.

Paradigm NXT opens the door to all the beauty, craftsmanship, and quality of our iconic collections with more affordable prices and a forward-thinking point. Perfect for wardrobe building and everyday effortless style, NXT is the evolution of our high-tech passionate touch.

SPIF Program

Sell more with our Partner Support System and our unique Spiff program for you sales staff on customer projects. We simply provide cash to yours staff directly when they sell Shah Custom products. Nobody else support you and your people so directly.